Hi, friend! We're Aaron and Jennifer. We've been blogging since February 2011 and we want to teach you a few things we've learned.

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Step 1: Where to Start

Sometimes the hardest part of blogging is just getting started or even knowing where to start. Sadly, there are a lot of reasons people choose not to chase their dream.

Either they think it’s too complex, they fear putting themselves “out there,” or that no one will care, but that’s not true. Your story may very well be the key that unlocks someone else’s prison—it could be the inspiration that someone needed to create a better life and it’s not too complex. Below, we’ve outlined an easy-for-anyone, step-by-step process to start your blog.

No matter what’s holding you back, here’s the bottom line: you have something important to share with the world. Let’s get started.

Pick your blog name

Note: Before you buy a domain, read Step 2: Set Up Your Blog to see how to get a free domain.

Whatever name you select will be used for your domain. If you’re wondering what a “domain” is, don’t worry! I can guarantee you’re not alone. A “domain” is simply the website address where your blog will live.

Since our name is Blogworthy, we use blogworthy.com. While some domain names can be expensive, something that’s unique or personal to you will likely be under $20. And lucky for you, we show you how to get a free domain name in the next step.

You’ve likely already read about why we chose Blogworthy as our blog name. So, let’s talk about you. Here’s a simple seven-step framework to help you navigate the deep creative waters of naming your blog.

Here are the seven criteria . . .

1. Distinctive

Does it stand out from the crowd, especially from other names in its class? Does it separate well from ordinary text and speech? The best brand names have the “presence” of a proper noun.

2. Brief

Is it short enough to be easily recalled and used? Will it resist being reduced to a nickname? Long multi-word names will be quickly shortened to non-communicating initials.

3. Appropriate

Is there a reasonable fit with the business purpose of the entity? If it would work just as well—or better— for another entity, keep looking.

4. Easy spelling and pronunciation

Will most people be able to spell the name after hearing it spoken? Will they be able to pronounce it after seeing it written? A name shouldn’t turn into a spelling test or make people feel ignorant.

5. Likable

Will people enjoy using it? Names that are intellectually stimulating, or provide a good “mouth feel,” have a headstart over those that don’t.

6. Extendible

Does it have “legs”? Does it suggest a visual interpretation or lend itself to a number of creative executions? Great names provide endless opportunities for brand play.

7. Protectable

Can it be trademarked? Is it available for web use? While many names can be trademarked, some names are more defensible than others, making them safer and more valuable in the long run.